In today’s digital age, one of the most important things for the growth of your business is investing in SEO and digital marketing. According to a recent study by SEMrush, it was found that one out of every two customers searches online before buying anything. Not only does SEO help in your brand visibility, but it also contributes to the long-term growth of your business by generating quality leads over a long period of time.
16 Reasons Why SEO Is Important for Your Business
Increased Organic Traffic: The Power of SEO
Investing in SEO will increase the organic traffic on your website. More traffic means more leads you will be able to generate.
Let me tell you, Search Engine Optimization takes time, but it will definitely give you good results once you start investing in it. As you already know, 75% of the search engine market is controlled by Google, so it is very important that you optimize your website properly for Google. SEO not only means that you are doing Google SEO; you should also create YouTube videos that are relevant to your audience, and you can do YouTube SEO.
To increase the traffic on your website using SEO, you have to make proper strategies around content creation. If you are creating quality content, only then you will be able to increase the traffic on your website.
First of all, always target low-difficulty keywords and try to create content around those keywords. Nowadays, Google does not analyze the presence of particular keywords in your blog; it checks whether you are creating the content in depth and have proper E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
One of the best ways to increase the organic traffic on your website is by interlinking different pages with relevant anchor text. That’s not all; you have to write different blogs in your niche and then interlink them with each other. Once you have done that, create a pillar page which should be linked with those blog articles..
If you have an eCommerce website, then you can create relevant content around your products.
Cost-Effective Marketing: ROI of SEO
If you are just starting out and don’t have enough budget for your business, then SEO can be a very cost-effective marketing channel.
There have been many companies that started with just SEO and transformed themselves into multimillion-dollar companies. Amazon is one of the examples in front of us; it is generating billions of dollars by using SEO as one of their main marketing strategies.
SEO is one of the cost-effective marketing channels out there. You don’t have to spend a lot of money on Google or Facebook ads to generate leads; you just have to create quality content, and you will be able to generate high-quality leads which will bring in a good amount of revenue for your business.
If you are just relying on Google or Facebook Ads for the growth of your business, then you are committing a very big mistake because now for many keywords running Google ads is becoming very expensive. For many keywords, it can go up to $5.20 per click. With SEO, you will not pay that much.
If you are not able to do the SEO yourself, then you can hire an SEO expert who will be able to do the work for you.
Higher Brand Credibility: Why SEO Builds Trust
SEO will not only help you generate leads, but it will also build your brand credibility. For example, let’s assume you have a gardening tools business and you are creating a lot of content around gardening. Then it will show again and again in Google search results.
When a customer is planning to buy a product, there are very high chances that they will be buying the product from you because they have read a lot from your blog or have visited your website many times, and they have built trust in your business.
Building a brand is very important for your business. Sometimes what exactly is happening is that Google is bringing a lot of core algorithm updates and decimating many websites, so if you have built a brand, then you will be able to retain many customers even if your website is hit by an algorithm update.
Not only that, now Google is also making brand search a ranking factor. For example, if a lot of people are searching on Google for your brand name, then it gives a signal to Google that you are very popular in that particular niche, and your rankings will further improve, generating more revenue for your company.
Long-Term Strategy: Sustainable Growth with SEO
Investing in SEO is one of the crucial long-term strategies for your business. As we don’t know CPC rates for Google Ads or Facebook Ads may increase a lot, and you will not be able to run ads.
In most cases, what happens is that any particular business receives a lot of funding in that particular niche, and they start investing heavily in Google and Facebook Ads to show growth to the investors. As a result, they drive up the cost per click rate on different ad platforms.
So, as a smart business owner, it is very important for you to be prepared for that situation, and it can only happen if you are generating leads organically through SEO.
Not only that, SEO will give you long-term growth for your business, whereas Google or Facebook Ads will be generating leads only when you are spending money.
SEO is so important that even if you are not investing in SEO at a particular time, it will still give you results if you have achieved good rankings.
Improved User Experience: Enhancing Your Website with SEO
To increase sales, it is very important that you provide a good user experience to your customers. If a customer is visiting your website and not able to find the right product, then he or she may bounce back, and it will increase the bounce rate on your website. As a result, the ranking of your website may also go down.
If you are investing in SEO, then you will be able to understand what kind of content you should create for a better user experience. You will be able to interlink your different pages depending upon the psychology of users, and if you do that, then you will decrease the bounce rate and increase the retention rate on your website.
Beat Competition: SEO Advantage
As a smart business owner, it is very necessary that you invest in SEO. If you are giving proper time and money to the SEO efforts, then you will stand out among your competitors.
Many businesses could not survive because they were just investing in Google and Facebook Ads but never cared about SEO, and their competitors were heavily investing in SEO.
Once the money of those businesses who were spending recklessly on Facebook and Google Ads runs out, they also run out of business.
So, as a smart business owner, it is very necessary that you start creating different pages around your services or products and rank them on the first page of Google.
Targeted Traffic: Attracting the Right Audience with SEO
If you are wondering why SEO is important for your business or website, then this point will make you understand very clearly. SEO is the only marketing channel which can get you targeted traffic.
For example, if you are running a dental clinic in Austin, Texas, and someone is searching for a dentist in Austin, Texas, and your website shows up on Google, then the kind of person who is visiting your website needs that kind of treatment, and it is very targeted traffic. In other cases, you will not get that much targeted traffic.
If you are running banner ads, then a lot of people are seeing your website, but it is not necessary that they require those services.
That’s why SEO is very important for your business.
Local SEO Benefits: Connecting with Local Customers
If you are a small business owner, then investing in local SEO is one of the most important things you can do for your business.
I have seen hundreds of local businesses which are generating millions of dollars in revenue just by doing local SEO. According to brightlocal more than 80% customer see your google my business page before buying anything from you.
Take an example of the keyword “plumbers in Austin, Texas,” which is searched by people every month. Now if you are ranking on the first page of Google for this keyword, then you will be able to generate a minimum of 400 leads a month, which can easily translate into a monthly revenue of $627,000.
This is the potential of local SEO. With proper local SEO, you can hire a local SEO expert, or you can do it yourself by learning SEO through courses.
So if you are a small business, then investing in local SEO is the key to your success.
Measurable Results: Tracking Success with SEO
The results you will be getting from SEO for your business can be easily tracked. You can check how many people visited your website and how many of them purchased your products or services. On top of that, you can also calculate how much money you are saving by hiring a particular SEO agency or SEO freelancer. Based upon those factors, you can easily measure your return on investment.
Whereas in other marketing channels, it becomes very difficult to measure ROI. Search Engine Optimization will give you results for a long period of time. For example, if you have invested today in SEO, then still you will be reaping the benefits of SEO for the next 2 to 3 years.
Content Discovery: SEO and High-Quality Content
High-quality content will not only help you rank on the first page of Google but will also help you to convince your potential customers to buy your products or services. So it is always important that you hire the right content creator who understands SEO and your product category very well, so that they can create content that will be liked by search engines and customers.
As we have always heard, “Content is King,” so creating high-quality content is very crucial for the growth of traffic on your website.
Trust and Authority: Establishing Credibility with SEO
SEO is very crucial to build trust and authority in your niche. For example, if you are selling gardening tools, then it is very crucial that you create content around gardening. As a result, you will be able to build trust and authority in that particular niche, and you may even get press coverage, which will result in even more lead generation for your business.
Once you become an expert in your niche, then a lot of media outlets themselves can approach you for your opinion on that particular niche, which can help you in directly marketing yourself and your business. It will not only attract high-quality backlinks to your website but will also help you in PR.
Adaptability: SEO Strategies for Changing Trends
If you are a person who wants to take your business to new heights, then combining SEO with AI is one of the most important things. I have seen many people doing great things by using AI in their SEO efforts.
Along with time, AI will get even smarter, so it is very necessary that you learn a little bit of AI and how you can implement AI in your own business. By using AI, you can analyze the different trends in your niche or do keyword research, which can help you in growing your business.
Global Reach: Expanding Your Business with SEO
If you are wondering why you need SEO for your business, then try to understand this point very well. If you analyze properly, you will find that top companies in the United States are making most of their revenue outside the United States. This has been possible only because of digital marketing and free trade agreements between different countries.
If you understand SEO very well, then you can target customers in London just by sitting at your home in Texas or Florida. This will not only give you good extra revenue but will also help you in beating your competitors who are just focusing on a small market in the area where they are located.
By investing in SEO, you can make your company go global. You can create service or product pages for different countries and get customers from those countries.
If you go by any other traditional way of marketing outside your home country, then it becomes very difficult as you have to do a lot of paperwork and more. So it is best that you invest in SEO properly so that you can target customers all around the world and get the global reach. That’s why it is very necessary that you invest in SEO.
Better Conversion Rates: Optimizing for Conversions with SEO
The average conversion rate in SEO is 2.4%, whereas the average conversion rate in a PPC campaign is 1.3%.
This also changes from industry to industry. For certain industries, the difference in conversion rates is significant. For example, the conversion rate in the legal industry for SEO is 7.5%, whereas for PPC it is only 2.2% (source: First Page Sage).
From the conversion rate, it is very clear that investing in SEO for the growth of your business is very important, so you should start investing in SEO for better conversion rates.
Social Media Integration: Amplifying Reach with SEO
As we already discussed, with AI entering the picture, SEO has become even more interesting. Many businesses are doing great things by integrating social media into their SEO campaigns using AI.
Even if you don’t understand AI, using social media for the purpose of SEO is a very good thing. That’s not all; nowadays, social media is also a ranking factor for your blog posts or service pages.
So it is very necessary that you share every blog post or service page on different social media platforms so that it can give signals to Google that your page is worthy of ranking.
Enhanced Customer Insights: Understanding Your Audience with SEO
Now, various SEO tools have come into the market which give you a clear picture of customer insights. By using those tools, you can understand which part of your blog post customers spend the most time on or after reading which paragraph they bounced back.
That’s not all; they will also give you complete insights on how many of the customers who revisited your page or how many pages they visited. That’s not all; it will also tell you what kind of improvements you should make on your product or service page for a better conversion rate.
All these kinds of insights you will not be able to get if you are using just different kinds of ads and not investing in SEO.
Business Sustainability: Securing Your Future with SEO
For long-term growth and sustainability of your business, it is very necessary that you start investing in SEO today to reap the fruits of your hard work later on.
Just relying on Facebook or Google Ads for the growth of your business is not a long-term sustainable growth strategy. You should have a vision of long-term sustainability for your business. As we know, most startups fail within two or three years of their incorporation, but you wouldn’t want that to happen. So it is very necessary that as soon as you start your new business, you start investing in SEO.